“To be an artist, to be a photographer, you have to nurture the things that most people discard” – Richard Avedon

Richard Avedon (1923-2004) was one of America’s most well known fashion and portrait photographers. At a time when fashion photography was characterised by indifferent and emotionless poses, Avedon captured an intensity of emotion with his models. He felt that he could not compete with the photojournalists of his time, not through a lack of talent, but because he was a ‘creator, not an observer’. This is quite clear in the way he talks and, most importantly, in his shots.

His style was revolutionary changed the face of fashion photography for many years to come. Compared to Irving Penn, who influenced photographic portraiture ‘gently and intently’, Avedon did so ‘radically and fiercely’.

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